MARKETING STRATEGIES

 Arcadian Partners believes that it's all about strong brands and happy customers -- being customer-led with products and services that respond to consumer needs and inject a little fun and innovation into the mix.

Powerful brands command competitive market advantage and prominent position in the marketplace. Identifying the compelling "why" of your mission should lead the relevance of the "what" you provide and the quality of the "how" you reach your goals.

Information is critical -- knowing your customer and what motivates their action. Nurturing strong, lasting, and mutually-rewarding relationships is cheaper and easier than finding new ones. Maintaining thriving and creative marketing campaigns are key to finding new customers faster than the inevitable loss of old ones. Our comprehensive approach employs a mix of communications channels to reach out personally to the people you want to reach.
Unique and targeted partnerships often lead to memorable events and high-profile media coverage. Using a celebrity sportsperson or film/TV/music star helps create a brand experience for companies and organizations while bringing out the television cameras -- both desirable outcomes.​ Marketing services we provide include:
  • Consumer and business strategic marketing plans
  • Branding and product publicity
  • Cause marketing and affinity marketing
  • Direct marketing across all communications channels
  • Sponsorships and marketing partnerships
  • Celebrity enrollment and management
  • Event marketing
Our team includes experienced strategic planning consultants who have worked with small mission-based groups as well as facilitated high-stakes and large enterprise transformations. We can help you and your executive team develop an integrated strategic plan that builds clarity and consensus on a critical game-plan for the future success of your mission.
  • Organizational assessment and environment scan
  • Risk analysis and mitigation strategies
  • Development or refreshing of values, mission, vision, or goals
  • Identification and prioritization of strategies and tactics
  • Cost/benefit analysis of proposed action plans
  • Implementation planning and effectiveness reviews
  • Strategic plan communication strategies
  • Change management integration across the organization
  • Facilitation services, team-building, intervention strategies
  • Executive coaching
Arcadian Partners is experienced in developing targeted direct marketing campaigns aimed directly at your customers, donors or members. By creating a compelling "call to action" and designing a trackable and measurable response plan, we can help you reach out to specific audience segments to deliver your messages effectively. Bringing our data-driven research and direct marketing experience to every challenge, we can help you select recipients considered most likely to respond positively.
  • Database development
  • Direct mail design and production
  • Radio and broadcast TV direct response
  • Online direct marketing and email campaigns
  • Search marketing and retargeting current website visitors
  • Full use of social media network segmentation for advertising and promotions